According to a study research by the University of Oxford, a company’s reputation can represent about 40% of its market value.
Let’s face it; like it or not, people judge a book by its cover and the quality of your visual design is a direct reflection on your business’s reputation. Therefore great corporate design enhances a company’s worth. Corporate and brand identities are a reflection of a company’s culture, personality, values, credibility and its products or services – it inspires trust with customers, employees, suppliers and partners.